The art of storytelling. This is how each and every one of us has the ability to tell stories based on events. However, how to do it in an engaging way, transforming people's lives, is what makes it an art. The goal goes beyond sharing a narrative. The most important intention is to connect emotionally with the other, in this case with the students, through a story. This is what makes Storytelling a meaningful educational strategy to link content with students. This is how our guest shares with us the most important elements to develop the story with the message we want to convey, considering the environment, the characters and the key elements that generate the change of pace and emotion that maintain the connection with our audience.
Support resources
Below we share with you a series of readings, videos and web pages that may be of interest to you. We invite you to consult them:
| Articles |
- Román, R (Aug 27, 2019) Tus dudas resueltas sobre StoryTelling. EduNews. Instituto para el Futuro de la Educación
- Guijosa, C (Sep 25, 2018) 9 tips para aplicar storytelling en el aula. EduNews. Instituto para el Futuro de la Educación
- Tecnológico de Monterrey (Feb 2017) Storytelling. EduTrends. Observatorio de Innovación Educativa
- Sejal Vora. (2019). The Power of Data Storytelling. Sage Publications Pvt. Ltd.
- Storytelling. De: Warnes, Kathy, PhD, Salem Press Encyclopedia, 2022
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| Web pages |
- Masterclass (Sep 7, 2021) How to Tell a Story Effectively: 7 Storytelling Tips. Retrieved from
- Green, M.C (2004) Story Telling in teaching. Psychology Science Retrieved from https://www.psychologicalscience.org/observer/storytelling-in-teaching
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Videos
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Visiting Professor
Pablo Andrés Torres
Certified marketing and retail professional with over 14 years of experience in shopping center operations, marketing, leasing and mixed-use developments. People focused and team builder. Event and digital marketing strategist. Design Thinking and customer experience. Track record in media and production. International speaker and trainer on digital marketing, social media for shopping malls, shopping experience design and sustainability. Talks and conferences for Universities including ITESM, UIA, UVM, INQBA, As Media, Wilbing and in events related to marketing and image. Training and Webinars for associations and companies. He has certifications: Certified Marketing Director and Certified Retail Executive by ICSC both in 2016. She has taken courses in Senior Management at ITESM in 1997 and more recently Virtual Reality at the University of Texas 2018, Innovation through design at the University of Sydney (2020), Design Thinking, User Experience and Service design at the Interaction Design Foundation (2020/21) and Luxury Retail at Bocconi University (2021), in addition to Hubspot and Google.
He has lectured at various events and conferences in Colombia, Peru, Paraguay, Costa Rica, United States and Mexico. He was a member of the ICSC academic team until 2019. Professor of excellence at UVM for six consecutive years. He currently works as a Consultant, performing among other activities management, property operation and marketing. He has developed marketing and advertising campaigns for companies since 2005, for media, schools and restaurants in Mexico.